SOCIAL STRATEGY
Since July 2022, Abby has led the social media strategy for Friends of the High Line, the nonprofit that operates New York City's celebrated park in the sky. With an audience of 234k on Instagram and 214k on Facebook, Abby has stewarded a loyal online community of New Yorkers and global supporters.
In navigating the ever-changing online world, Abby anchors her social media strategy in these seven staples for success:
Collaborative
“Media culture in the 70s through the 90s, especially in television, had such a lasting impact on the way I see the world, and the way I believe the world sees me,” shared Derrick Adams (@derrickadamsny), artist of “Sing It Like You Mean It” and “Sitting Pretty,” now on view on the High Line – Moynihan Connector Billboard. ...
Educational
In partnership with @NYCSanitation’s NYC Compost Project Hosted By @EarthMatterNY, we are able to turn our plant waste into nutrient-rich compost. Join us on a field trip to their facility on Governors Island! ...
Unexpected
Elevated railways enable the convergence of private and public life: with trains at apartment-level, passersby are inclined to peer into windows and catch a glimpse of domestic life. Naturally, High Line visitors are intrigued by the bubble-like windows and patios of adjacent residences. This human curiosity is captured beautifully through a variety of Edward Hopper's paintings, now on view at the Whitney Museum of American Art (@whitneymuseum). ...
Nothing more satisfying than a bit of Spring Cutback on the High Line. ...
